Local experts who find what’s costing you jobs.
SideCrew looks at your shop the way a consultant would, finds where jobs and money slip away, then sets up and runs the fixes. Based in Fort Myers, working with service shops across Fort Myers, Cape Coral, Bonita Springs, and Naples.
Why SideCrew
Most shops we talk to don’t have a demand problem. They have leaks: the call that goes to voicemail while the owner is on a job, the quote nobody followed up on, the website Google and AI can’t read. Each one sends a customer to someone else.
The tools to fix those are cheap now. Picking the right ones and setting them up right is the hard part: the scripts, the prices, the carrier registration for texting, the rules about recording and consent, and someone to check it every week. Plenty of agencies hand you software and leave. We run it for you, and we keep it simple and affordable.
We sell results you can count: calls answered, jobs booked, leads followed up. The tech is just how we get there.

I’m Jake King, a South Florida native and the founder of SideCrew. I spent years in high-level business consulting, building strategies for some of the biggest brands in the world, including Tesla, Boeing, Nike, Disney, and Juniper. With an MBA and a background in finance, I know how to look at a business, find what’s costing it money, and fix it. That’s the same way I work with every shop: diagnose first, then fix.
I started SideCrew because the shops that keep Southwest Florida running, like roofers, screen repair, and HVAC, lose jobs every day to missed calls, slow follow-up and being hard to find online. Big companies have whole teams for that. SideCrew gives you that kind of crew at a small-business price, run by someone local you can actually call, in Fort Myers, Cape Coral, Bonita Springs, and Naples.
How we work
- Diagnose before we sell. Every shop starts with the free audit, and we only recommend fixes that fit.
- Honest with your callers. Our answering assistant says it’s a virtual assistant and that the call is recorded.
- A person approves what goes out. Scripts, prices and any texts or posts in your name are approved by you first.
- No cold texts, no robocalls. Texts go only to people who contacted you or said yes in writing.
- Your stuff stays yours. Your number, your website, your customer list. Month-to-month.
- Your data isn’t sold. Customer details stay in accounts set up for your business.
- Local. You can call us, and we can meet in person.